How I grew my online tarot business in 6 months & FREE Resource Guide

In My tarot experience, Tarot Marketing, Tarot Tipsby David Harvey21 Comments

A Step By Step Guide To How I Grew My Tarot Business

Tarot Avenue is 6 months old!!!!  What a ride it’s been.  First of all I want to say a big thank you to my tarot supporters and followers on social media.  In a relatively short period of time I’ve built up a really lovely tarot tribe who I very much appreciate.

The support and feedback that you guys have been giving me has really encouraged me to keep going.

Before I get into it I want to say a big thank you to friends who have been super supportive and helped me get to where I am – Jennie, Sandy, Pat, Ben and Eleanor – you guys rock and you are very much appreciated.

I want to share some of the highlights over the last 6 months and also share some of the tools I have used to help me launch and grow my business.   I’m throwing in a few hints and tips as I am hoping that this post will inspire others to take the leap like I did.

At the end of this post I’ve included a chance for you to download my FREE resource guide, so you have access to all the tools I use in one simple PDF.


This was a huge first step for me.  I had very minimal experience with WordPress but I threw myself into it and pretty much did it all from scratch.  I had some help with the copy from my lovely and talented friend Jennie.

Top Tip: Start your blog on rather than  I started on but quickly realised the limitations so I transferred it over.  It would have saved a bit of a headache if I had started on .org.

It would be ideal to pay a designer and web developer to build my site but as I am just starting I didn’t want to invest $$$$ until I knew it was going to be a success.  I’m hoping that around the 1 year mark I will be able to have a re-brand and get the website that I have dreamed of but I’m pretty content with what I have for now.


1You could pay a designer hundreds of $$$ to come up with your brand and logo.  There is absolutely value in using a professional but I just didn’t have the budget at the beginning.  I got my logo designed on  The designers on here are a bit hit and miss but at $5 you really can’t complain.  I think I tried about 4 or 5 different designers but I’m really happy with the result.

Top Tip: There are plenty of alternatives to using really expensive designers.  Try, or

Marketing Collateral

I can’t imagine how I would be able to do what I am doing without  This is a free tool that’s really simple to use and let’s you create images for your website, social media or even printed marketing collateral.  Here are a few samples of what I have created in Canva.

Carpe-2August 2016 Tarotscopes Now Live-2

6 month Tarotscope-2

The June 2016 Tarotscopes are up. Head on over to www.tarotavenue.com_blog to see what's in store for you in June..-2

Top Tip: Sign up for and start practicing.  This tool is a blogger’s best friend.

Social Media

I’ve had a lot of fun on social media and met some lovely people.  I am finding the majority of my success through Instagram and Facebook but I’m struggling to get into Twitter.  I think there is just a bit too much noise on Twitter for me.  I’ve also just signed up for Snapchat (tarotavenue) so why don’t you join me and message me?

I’m still building my audience on both Facebook and Instagram.  I post a ‘thought for the day’ every day.  I tend to draw the cards for the week on a Sunday then schedule them through Hootsuite.  This saves a bit of time and it means that I can do it in one go.

I’ve had a lot of success reaching a new audience through Facebook Live.  I’ve written a comprehensive step by step guide on how to use Facebook Live which you can access here.

I also use social media to amplify my blog.  If I have written a blog post I will take a snippet and create a graphic through Canva to try to draw people back to the blog.  You can see an example of this from my monthly tarotscope.AriesAugust 2016


This has been the most interesting part for me as every time I write a post I’m learning something new.  I find that my tarotscope is a very popular ongoing post and I also created a 6 month forecast for each zodiac sign (in Canva of course).  You can download it here….

Download your detailed 6 month tarotscope here.

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My most popular blog posts have been:

Amazing Insights from 10 Tarot Influencers

Grief: The 5 stages and how to spot them in a tarot reading

What Our Pets Are Trying To Tell Us

Building Relationships

If you want your business to take off it’s absolutely crucial that you build relationships with other successful online entrepreneurs.  I’m still working on this but I have had a lot of support from the tarot community, especially Brigit Esselmont from Biddy Tarot and Theresa Reed aka The Tarot Lady.  These generous superstars have shared some of my blog pieces, which as a result saw me get over 1K new visitors in just 24 hours!  That blew my mind!

I’m a member of Biddy Tarot Community and as a result I have been featured on Brigit’s Podcast and Blog, which again saw a huge spike in traffic for me.

Top Tip: Try to network with people you admire and respect.  It’s not about being super creepy and stalking them.  Have a think about what you can do to help them and you will usually find that they will be happy to return the favour.

Content Upgrades

All the podcasts I listened to  kept talking about how you really need to build your email list.  I found that I was gaining traction with my traffic but my little ‘pop up’ linked to MailChimp was not really converting people into subscribers.

I then heard a podcast about content upgrades and it all started to come together for me.  A content upgrade is something that you offer for free in exchange for an email address.  I find that it’s best to offer something at the end of a blog post that is going to take that post to the next level.  You can see examples of this in my Top Tarot Tips and my tarotscopes posts.  It can be a bit of work to put this information together but it’s definitely worth it.  My business totally changed when I started doing this.

I started doing this through MailChimp but it’s actually a bit tricky as you have to create different forms etc.  It can be done but it’s not my preferred method.  I was recommended ConvertKit which has been brilliant.  It does cost about $30 per month but it’s a great tool.  You can create these content upgrades easily then you can create a series of emails that your subscribers will automatically get so they get to know you (I haven’t done this yet but it’s on my list).

This is a prime example of a content upgrade….

Free Marketing Resource Guide

Enter your details to get instant access to the Tarot Avenue free online marketing resource guide.

Every tool that I have used to grow my online tarot business in 6 months.

Powered by ConvertKit

Top Tip:  Look into ConvertKit.  If you can afford it then get it as it makes your life a whole lot easier.

Online Tarot Readings

Since launching the blog I have been doing tarot readings for people all over the world.  It’s been quite amazing and I have met some lovely people.  I’m still growing this side of my business but things are going well so far.  I need to do some work on my readings page but I was using ECwid as my e-commerce option.  However, since starting my candle range I’ve been working with Shopify, which has been excellent.  I’m going to change my readings page over to Shopify but again it’s something on my list.

Top Tip: If you have a WordPress blog you can sign up for Shopify Lite which allows you to post a buy now button on your site.  It’s only $9 per month and very simple to use.  My CANDLE PAGE is done in this way.

Candle Launch

Untitled design-12This took a bit of time for me to get off the ground but since starting my tarot reading I found that I was constantly giving advice that people need to focus their intention and take the time to meditate.  I know that everybody loves a soy candle and many people like to meditate with a tarot card so I thought I would combine both.  The candles are there as tools for my clients to use to help them set their intention and take the time to work out what they really want in their lives.

I spent a long time learning how to make candles then testing, testing and testing.  I also employed a designer to create the labels and I had them printed in China.  I’m very happy with the result and the feedback has been excellent.  I hope you like them.

Top Tip: Think beyond just online tarot readings.  What other products could you create? Maybe physical or maybe online?

What’s next?

As I am typing this I’m actually amazed at how much I have been able to achieve in 6 months, whilst holding a full time job.  It just goes to show if you find something that you really love then you will find the time to make your dreams come true.

I have a lot of plans for the future.  Here is a little snippet of things to come in the next 6 months:

Online Course:  I’m being guided to create an online course but I’m still figuring out exactly what it’s going to look like.  I think I’m going to combine my HR and recruitment background with my tarot knowledge and create a course to help people find their dream job.  It will be a mix of tarot guiding the way, along with practical advice on CV preparation, interview preparation etc.  I’m quite excited about it.

Podcast:  I’ve fallen in love with podcasts so it’s a natural evolution for me.  I think this is going to be around the 1 year mark so I can share my stories and hopefully interview amazing guests.

Blogging: I want to continue to write engaging content that is going to help me grow my audience.  I love making positive change in people’s lives and blogging is a great way to make that happen.

Meditations:  I’m working on creating meditations to go along with the candles.  These will be designed to take you deeper within to find the answers you are looking for.   It’s also a really good way to get to know the tarot cards on a deeper level.

Candles:  I’ve just launched the candles so it’s important that I keep spreading the news about these.  My aim is to get them stocked in a few metaphysical shops and I am also hoping to sell them at markets in Sydney.

As you can see there is quite a bit for me to focus my attention on.  I am loving what I am doing and really appreciate you giving me your eyeballs!  I always appreciate feedback so feel free to email me with any requests for blog posts or just to say hi.

As promised I’ve put all of the resources that I have used to grow my business, along with some alternatives, in a handy PDF that you can download for free.  Just fill in your details here…

Lots of love


Free Marketing Resource Guide

Enter your details to get instant access to the Tarot Avenue free online marketing resource guide.

Every tool that I have used to grow my online tarot business in 6 months.

Powered by ConvertKit



  1. Hi there David,

    just to say thanks for this post. I am just starting out doing Tarot and Oracle readings. Your article is really helpful. I’m setting up a new website with PayPal and hoping to sell via Shopify too(if they allow Tarot Readings that is). You have given me lots of ideas and I wish you well for the future.

    warm wishes,

    1. Author

      You are very welcome. Thanks for the feedback. Glad that you found it useful x

  2. Thank you so much for this post! I work with tarot more than 10 years. But business tarot I started about 4 years. I search effect tools for successful tarot business. This post helps me to understand some profit tools. Thank you, thank you David!

    1. Author

      Hi Anna. You are so welcome. There are so many resources out there about how to market your business but I agree that there are few that relate to tarot. I’m very glad that you found this useful and wish you all the best with your business. xx

  3. Thank you so much for this. I have been in the industry many years but also starting out online. Wishing you much sucess ahead. Bernadine 🙂

    1. Author

      Thank you Bernadine. You are most welcome. Best of luck with the online launch x

  4. Hi David,

    I have found this good article for tarot reading. I am also Tarot reader. The way you explained everything about tarot reading that’s very nice. A tarot reader must know the insights of the client.

    Warm Regards,

  5. Hi David,

    I have found this good article for tarot reading. I am also Tarot reader. I like the way you explained everything about tarot reading that’s very nice. A tarot reader must know the insights of the client.

    Warm Regards.

    1. Author

      Thanks Liv. A lot of things have changed for me since this post. I really must do an update.

      Hope that you found it useful.

  6. Thanks for this guidance, David.
    I’m sure you’re busy, but I’d love an update on what has changed and new suggestions for those of us just starting out.

    Blessed be.

  7. Hi David! I just came across your article today. I just want to thank you for your generosity in sharing your experiences! I’m definitely going to research you further find out what you’re doing now 🙂 Karen

  8. Hi David
    I really like your progressive and interesting website. Thank you for sharing.
    Just one point. You mention starting a website on WordPress. org, (rather than .com) but I can’t find where .org do any hosting. They quote other hosting sites but nothing of their own. I can only find Website hosting schemes on .com. Have I read your Post wrong?

    Best regards

    1. Author

      Hi Niel. I’ve replied to you direct but thought I would write a message here for others to see.

      My recommendation is to use but you need to buy hosting. My new and much improved host is Siteground

      There are many hosting options but Siteground offer a good price and I’m impressed with the support and service so far.

      Sorry for any confusion.

  9. Hi David
    Thank you for sharing your experiences. I have started to spend time with the idea of taking the tarot one step further in the future. Thank you for a very useful post.

  10. Thank you for posting your tips here! I desperately want to do Biddy’s GYTBO course but am not financial enough right now. These will help me very much.

  11. Wonderful Article! I don’t normally comment on articles but this was so well written and so informative. Thank you for these helpful tips. I’ve been trying to grow my oracle card reading and distance energy healing business and I’m going to try some of these tips. Thank you so much! Namaste!

    1. Author

      You are most welcome. I’m very happy to help. There are certainly challenges growing a business but I’m always happy to share my experience.

  12. Your bright personality shines straight through your writing. Thank you so much for sharing this information. Many Blessings to you!

    1. Author

      That’s so lovely Lynette. Very happy to help.

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